Concept // The Ultimate Daily Replenisher
Katie Blechinger // Copywriter
Tori Frank // Art Director
Lauren Supron // Associate Creative Director
Angie Melgar // Associate Creative Director
Gary Bostwick // Creative Director
Deliverables // Campaign Concept • :15 Spot • :06 Spots • Paid Social Media (Instagram) • Organic Social Media (Instagram)
With six key electrolytes and zero sugar, calories or carbs, Ultima fuels your body with what it needs, and none of the extra junk. It's free of artificial ingredients, packed full of delicious fruity flavor and sweetened with organic stevia leaf extract. Simply put, it's the best replenisher there is.
Through this campaign, we show how Ultima makes healthy living fun, fruity and fabulous — because even though hydration is essential to living a healthy life, no one said it has to be boring.
By dramatizing the product's benefits, we demonstrate how the ultimate daily replenisher can help women feel and be their best, while also offering a freshly unique perspective on the importance of everyday hydration.
Video
:15 Spot
:06 Spots
Social Media
Paid Instagram Content
Organic Instagram Content
