Tagline // For Every Body
Katie Blechinger // Copywriter • Graphic Designer • Strategist
Maggie Walker // Copywriter • Art Director • Strategist
Rui Wang // Motion Media Specialist • Strategist
Deliverables // Video • Out-of-Home • Print • Merch
Peloton’s 2019 holiday ad blew up the internet and received backlash for being seen as sexist and dystopian — not a good image for a health and wellness brand. There’s a need for inclusivity.
Our goal is to motivate individuals of all body types, races and genders to see for themselves what they’re capable with the Power of Peloton. Our ads show relatable figures in a positive, aspirational light.
TV Spot
Out-of-Home
Magazine Ads
Swag
