Hashtag // #BuceeSays
Katie Blechinger // Copywriter • Art Director • Strategist
Deliverables // Organic Social Media (Facebook, Instagram, Twitter)
Buc-ee's isn't your average gas station. Go beyond the pumps and you'll find delicious snacks, sparklingly clean restrooms and a goldmine of merchandise. You may even be lucky enough to snap a selfie with Buc-ee himself.
The beloved beaver is known and recognized as the iconic face of the brand, but that's about it. There's an opportunity to bring him to life by injecting his voice into the brand's organic social media pages — and that's exactly what this campaign does.
Personifying him adds dimension to his character and makes the content more fun and engaging, giving users a reason to follow. It provides a more authentic, playful way to communicate brand differentiators, showcase products and interact with fans. Plus, who wouldn't want to follow an adorable beaver just to see what he's got to say?
Instagram
Facebook
Twitter
