Tagline // Your Partner in Payment
Katie Blechinger // Copywriter • Art Director • Strategist
Deliverables // Out-of-Home • Social Media (Facebook)
Our goal was to increase the 50 to 65-year-old demographic's usage of Venmo and make it their primary source for P2P payments.
Inspired by this generation's fascination with the speed and efficiency of mobile payment platforms, we created a superpower-themed campaign that spoke to Venmo’s features and showed how it could be seamlessly incorporated into their everyday lives.
Visual inspiration came from comic books and pop art — we used this graphic style to make action words POP! and then tied them back to the app’s functions in the supporting copy.
Out-of-Home
Facebook
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