Move In. Move Up.™
With 25 million people in Mexico City, Urbanista Apartments didn’t need to win over the whole crowd, just their people. Our team uncovered a clear target — young professionals on the rise who valued community, convenience and living somewhere that gave them an edge. So we leaned into that truth. We built a platform that spoke their language and positioned Urbanista as the place where ambition meets lifestyle.
The campaign led to a 100% increase in applications QOQ.
