The idea of ethical non-monogamy might sound exciting. But the reality is that most clubs feel intimidating and cliquey. The Body Shop exists to change that. They came to us looking to grow their community by reaching reaching curious, open-minded adults who were craving something different — a space that feels warm, inclusive and truly safe to explore.
Our team created two distinct stories, each with its own fresh name and identity. Both were designed to spark curiosity, build trust and open the door to more connections on every level.
BrandBossHQ // Agency
Concept 1
The Lobby // Enjoy Your Play™
Katie Blechinger //
Copywriter (Concept + Execution)
Copywriter (Concept + Execution)
There’s something inherently sexy about a hotel lobby. It’s a place of arrivals and departures, glances and gestures, mystery and anticipation — where you never know what'll happen next. And that’s exactly what we wanted to capture.
The Lobby welcomes guests into an atmosphere that feels familiar, luxurious and seductive. Where the energy hums just a little hotter, and the unknown feels not just inviting — but irresistible.
By framing the experience in the aesthetic of a retro-chic hotel, we shift the tone from taboo to tasteful, sensual and premium. It’s an invitation to drop your baggage, follow your impulses, and see how the night unfolds.
Concept 2
The Delight Club // Do Your Thing™
Katie Blechinger //
Copywriter (Execution)
Copywriter (Execution)
Dan Draper //
Art Director (Concept + Execution)
Art Director (Concept + Execution)
Gil Templeton //
Creative Director + Copywriter (Concept)
Creative Director + Copywriter (Concept)
We love a place that doesn’t take itself too seriously — especially in a world that often treats non-traditional relationships like something to whisper about.
The Delight Club was born from a desire to bring something lighter and brighter into the world of ENM — a space where joy comes easy, judgment gets left at the door and open-minded folks can get friendly, flirty and maybe even a little frisky. All in the name of good old-fashioned fun.
Here, delight is served hot and fresh every night. And everyone's invited ... as long as they know how to play nice!
