Chocolate Therapy is Here™
Red Chocolate came to us with a delicious challenge — get people to fall in love with their lower-calorie, no-added-sugar chocolate.
Chocolate indulgence is often followed by regret, which means many of us hate how much we love it. But Red offered something different. We called it Chocolate Therapy™ — the end of the emotional rollercoaster, and the beginning of a healthier relationship with chocolate.
Through playful storytelling, cheeky humor, and the sweet support of our charming Chocolate Therapist, our campaign invited people to break up with guilt for good and rediscover the joy of their favorite treat.
