Made Like They Used to Be™
Katie Blechinger //
Copywriter (Concept + Execution)
Copywriter (Concept + Execution)
BrandBossHQ // Agency
In the age of fast fashion and cheap production, there's no denying that things just aren't Made Like They Used to Be.™ While most “premium” sunglass brands churn out low-quality products that get replaced every season, Randolph has held strong in its ways for decades — 100% American craftsmanship, military-grade materials and eyewear that lasts for life.
By aligning Randolph with timeless classics and symbols of enduring quality, our campaign rejected trend-driven throwaway culture in favor of well-made products that stand the test of time.
Campaign Manifesto
Things just aren’t made like they used to be.
Nowadays, it’s all about getting it done quicker, cheaper, and easier,
While quality gets left in the dust.
Nowadays, it’s all about getting it done quicker, cheaper, and easier,
While quality gets left in the dust.
Others have given in. Not us.
At Randolph Eyewear, we’re still making things
The way we always have. The way they should be made.
At Randolph Eyewear, we’re still making things
The way we always have. The way they should be made.
Cause when things are made like they used to be, you just know.
Like a classic car that’s still running beautifully,
Made for the long haul. Not just the look.
Like a vintage vinyl record that’s still spinning,
Made for timeless appeal. Not hollow trends.
Like a well-worn garment that’s still holding up,
Made to be passed down. Not tossed out.
Like a classic car that’s still running beautifully,
Made for the long haul. Not just the look.
Like a vintage vinyl record that’s still spinning,
Made for timeless appeal. Not hollow trends.
Like a well-worn garment that’s still holding up,
Made to be passed down. Not tossed out.
When sunglasses are made like they used to be,
They never need replacing.
So while the other guys make ‘em so you break ‘em,
We make ‘em last, so they’ll be your last.
They never need replacing.
So while the other guys make ‘em so you break ‘em,
We make ‘em last, so they’ll be your last.
Still made right.
Still made here.
Still Made Like They Used to Be.™
Still made here.
Still Made Like They Used to Be.™
"Call Us Old Fashioned"
:30 Video Spot
VIS: Create a beautiful montage of Randolph glasses being handcrafted interwoven with footage of fine whiskey being distilled – drawing a poetic parallel between how both processes require patience, passion and care.
VO: Nothing made right was ever made in a rush. And at Randolph Eyewear, we believe good things are worth the time. Some stand the test of it. Others only get better with it.
So call us old fashioned, but we sure as hell don’t take any shortcuts when it comes to making our sunglasses — because when something’s made right, you just know.
Randolph Eyewear. Made Like They Used to Be™ — with pride. Get handcrafted American eyewear at randolphusa.com.
VIS: Close on a pair of Randolph glasses sitting on an elegant bartop next to a glass of whiskey.
