Your Real-Life Retouch™
Katie Blechinger //
Copywriter (Concept + Execution)
Copywriter (Concept + Execution)
BrandBossHQ // Agency
Most med spas feel clinical, confusing, transactional and impersonal — but the experts at Monaco aren't about that. They take a personalized approach and fine-tune results based on each client’s goals.
Our campaign, Your Real-Life Retouch,™ reframes Monaco as the real-world version of your favorite retouching app, using familiar language that this audience already understands. We made Monaco feel approachable and modern, positioning it as the place to bring your favorite edits to life, for real.
Campaign Manifesto
You know how to sculpt, smooth, and tap your way to a flawless selfie.
You’ve done it a hundred times in your favorite editing app.
But getting the look you’re after IRL? That’s a different story.
Suddenly it’s clinical, cold, and out of your control.
Because most med spas take a templated approach,
Copy-pasting the same treatments on everybody.
You’ve done it a hundred times in your favorite editing app.
But getting the look you’re after IRL? That’s a different story.
Suddenly it’s clinical, cold, and out of your control.
Because most med spas take a templated approach,
Copy-pasting the same treatments on everybody.
Monaco does things differently. We don’t do beauty by default settings.
We bring your vision to life with tweaks tailored to you, and applied by pros.
We use language you already know to deliver precision edits that last.
We aren’t here to tell you what everyone else is getting;
We’re here to get you the exact glow-up you’re going for.
Like your go-to retouching app, but better,
Because our results are actually real.
Monaco is Your Real-Life Retouch.™
We bring your vision to life with tweaks tailored to you, and applied by pros.
We use language you already know to deliver precision edits that last.
We aren’t here to tell you what everyone else is getting;
We’re here to get you the exact glow-up you’re going for.
Like your go-to retouching app, but better,
Because our results are actually real.
Monaco is Your Real-Life Retouch.™
Retirement Announcement
Radio Script
ANNCR: Hey, remember me? Your photo editing app? It’s been 107 days since my last open so... It’s official. I’m retiring to the cloud.
Now that you’re going to Monaco, you don’t need blur tools or airbrush effects. You’ve got that look built-in to real life.
So I guess this is giga-bye, old friend. I’ll be here… floating around, soaking up a little storage space while you slay with hashtag no filter.
BRAND VO: You know the edits. Let Monaco make them real. Book Your Real-Life Retouch™ at monacospa.ca