No BO. No BS.™
Lumē is the original head-to-toe odor control solution, but now Big Deodorant has entered the chat. Problem is, they're still using the same old tricks. Masking and perfuming, but never actually getting rid of odor. So as soon as the fresh linen scent wears off, the BO comes right back.
To differentiate Lumē’s BO-blocking approach from competitors’ cover-up attempts, we personified BO as, well, BO. He's like an annoying, clingy ex who can't take a hint. And we all know the only way to cut one of those out of your life is to cut him off completely — with the only product that actually stops BO at the source.
