How Fleets Do Gooder™
Katie Blechinger //
Copywriter (Execution)
Copywriter (Execution)
Curtis Kiser //
Art Director (Execution)
Art Director (Execution)
Kristen Sova //
Art Director (Execution)
Art Director (Execution)
Dan Draper //
Art Director (Concept)
Art Director (Concept)
Gil Templeton //
Creative Director + Copywriter (Concept)
Creative Director + Copywriter (Concept)
BrandBossHQ // Agency
Business owners and managers don't have time to ride along with their fleet drivers. But Kayo GPS lets them monitor all their vehicles virtually, from anywhere — so they can stay in control, even when someone like Darryl Dewbad is behind the wheel.
The man at the center of our campaign, this character represents all of the fleet-driving slackers and troublemakers out there. Through our creative executions, we highlight his worst attributes that business owners are all too familiar with — and show how Kayo makes even the baddest Dewbads do better.
Radio Spots
