Tagline // Take Charge with Jackery
Katie Blechinger // Copywriter • Art Director • Strategist
Deliverables // Out-of-Home • Print • Social Media (Instagram)
In the world of hybrid work, we're all are dependent on power to complete our everyday tasks. That being said, you won't find many single young adults with a backup generator on deck, likely because they're short on space, lacking the finances or haven't yet been in a situation where they've needed one.
That’s where the Jackery Explorer 240 Portable Power Station comes in. At the size of a toaster and a fraction of the cost of large-scale external power sources, it’s the perfect solution for these first-time buyers.
These edgy ads feature double-meaning phrases that effectively communicate the problem and immediately pay it off with a solution, using relatable situations that appeal to younger consumers. The humor and attention-grabbing language stands out within the product category. Each statement is carefully crafted and supported with electricity-focused visuals to ensure the current audience doesn't feel alienated or offended.
Transit
Magazine Ad
Instagram
Sponsored Videos
