Big Idea // The Warm Hearts Warm Feet Challenge
Hashtag // #WarmHeartsWarmFeet
Katie Blechinger // Copywriter • Graphic Designer • Strategist
Caroline Semler // Copywriter • Art Director • Strategist
Deliverables // Social Media (Twitter, Instagram)
Bombas mission is to give back to the homeless community through donating socks (the number one most requested item at shelters) each time a pair is purchased.
Did you know that 77% of individuals experiencing homelessness often or sometimes feel lonely? To raise awareness about this shocking but often overlooked statistic, we created the #WarmHeartsWarmFeet Challenge.
All of us have at least a few solo socks floating around our drawers that we tend to ignore. So we’re encouraging users to clean out their sock drawer, counting the number of singles and letting Bombas know their total using the campaign hashtag. The brand doubles it through donations. Additionally, Bombas provides a feed of inspirational ideas for brightening the day of someone in need. Let’s rid our sock drawers and our communities of loneliness.
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