G.O.A.T. (Greatest Of All Turf)
Katie Blechinger //
Copywriter
Copywriter
Chris Vernon //
Art Director
Art Director
Cassidy Dupas //
Graphic Designer
Graphic Designer
The Variable // Agency
Golf course superintendents know turf can make or break the game. So in their world, failure just isn't an option. That's why Intrinsic brand fungicides are designed to give them the resilient foundation they need to keep courses in championship form.
Our job was to breathe new life into the Intrinsic brand with a concept that went beyond science and spoke to emotion. Our sports-inspired campaign positioned these as the G.O.A.T. products that would give our audience the ultimate competitive edge and help them dominate with the power of plant health.
