Concept // BIOLOGICAL
Chris Vernon // Art Director
Matteson Fields // Associate Creative Director
Deliverables // Campaign Concept • Magazine Ad • Biologicals Guide • Digital Ads
Growers want the best for their plants and are always searching for innovative ways to improve their pest management programs. Some are open to unconventional methods while some are hesitant to try something new.
With the goal of defining BASF’s presence in the biological market by developing an overarching concept that grabs the industry and our audiences attention, our team presented these solutions as smart, sustainable and effective products that can be seamlessly integrated within a grower's existing programs — the “logical” choice for their needs.
Print
Magazine Ad
Biologicals Guide
Digital
Banner Ads
