BIOLOGICAL
Katie Blechinger //
Copywriter
Chris Vernon //
Art Director
Art Director
Matteson Fields //
Associate Creative Director
Associate Creative Director
The Variable // Agency
Growers are always on a mission to stay ahead of pests. Some are wide open to new methods, while others need convincing — but all of them just want solutions that work without added headaches. Our challenge was to plant BASF firmly in the biological market with a concept that would resonate across the board.
In an industry full of complexity, sometimes the best thing to do is keep it stupid simple. So we framed BASF’s biologicals as exactly what they are... the "logical" choice. Smart, sustainable, effective and ready to plug into existing programs. It was a crystal-clear message that no grower could ignore.
